SEO content audit: aligning for performance, purpose & LLM visibility
In the era of large language models (LLMs) and AI search, content audits must evolve. Instead of just chasing keywords, they should prioritise performance (traffic, conversions), purpose (business goals, user intent) and LLM visibility (machine readability, authority signals). Audits that are either too shallow or too complex tend to fail — a balanced, actionable approach is needed.
