Creating E-Commerce Categories that Please Google Search Algorithms

Ecommerce Development Web Design Company Website development services

June 22, 2021 Web Design & Development

When it comes to website development and creating e-commerce categories, it is essential to provide pages that are easily accessible to visitors. A messy e-commerce site can lead customers to be confused if products are placed in their correct category. For example, if an apple is put in the same category as school supplies, navigation through a shop would be confusing. Unorganized sites can also decrease the viewership as customers will go to more organized sites. A well-organized e-commerce site will increase viewership and bring in more customers. If you are uncertain about how to create an accessible site for customers, find an e-commerce website design company to assist in development. When creating e-commerce categories, here are some tips to consider.

Proper Product Categories

When starting an e-commerce site, putting all items in one category will be difficult for customers to navigate. By creating separate category pages based on the type of produce items, customers will have success finding what they need. For example, school supplies and chips, you would not put these two in the same category. If you are uncertain about how to create efficient categories, hire a website design company to assist. With a more organized site, more customers will continue to rate and buy from your store. More ratings will lead to a higher rank in the Google search algorithm.

Customize Headings

Properly utilizing your headings will assist in helping customers find the products they need. Headings will be the first thing to look out for when they are searching under specific categories. While some category heading might be a bit more simple, there are always ways to be creative. Headings allow customers to easily find what they need.

Category and Subcategory Pages

When you have multiple e-commerce products and pages, breaking your items into categories and subcategories can help narrow searches. Subcategory pages help customers find exactly what they need and want. For example, if a person is looking for a coffee pot, instead of searching under the kitchen and dining category page, they can look under small appliances to find what they need quicker. Providing subcategory pages can help provide quick and efficient shopping services for your clients. Ensuring you have the proper subcategories to simplify client's searches can be tricky. An e-commerce website design company can provide quality services to provide sufficient subcategories for your customers.

Quality and Consistent Images

An essential part of an e-commerce page is the appeal. A page with consistent and quality photos allows for customers to be more drawn into the products. When choosing photos for your products, select the ones that match the consistency of your site. A consistent sight will bring more customers in and more profit. When a page is disorganized, people are likely to get distracted and find their products elsewhere.

Website Design Services

With the competitive market of online stores, professional web designing can ensure your site is customer-friendly with an effective design. MacRAE’S website design services can assist in strengthening your web presence by professionally designing your web page. For more information, contact us today.

Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Franco DiGiovanni
Franco DiGiovanni
2021-04-15
Good quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Jeff Wiseman
Jeff Wiseman
2021-03-25
Great company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
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