Creating an Ecommerce Website that Puts the Customer First
Ecommerce has been a burgeoning frontier for the last twenty years or so. What was once scoffed at by big business has now become mission critical for success and so has having a website designing company. If your business does not have an ecommerce site, then you are simply flushing money down the toilet. Think of it in these terms: retail sales, worldwide, will amass a staggering 6.54 trillion US dollars over the next two years. What business is going to say no to a piece of that pie?
How To Design a Customer Friendly Ecommerce Site
On the face of it, this might seem like a daunting task, but there are keys in designing a website that is customer-centric. Customers want to find items quickly and easily. Frustration turns into disappointment and disappointed customers are not likely to return. An ecommerce website design company can help with those issues.
The eight tips we suggest to create a customer friendly ecommerce site are below:
- Make the Website Responsive
- Improve Website Speed
- Have High-Quality Content
- Display Customer Reviews
- Simplify Checkout
- Easy Navigation
- Offer Payment Options
- FAQ Section
Make the Website Responsive
This means making it accessible across any device accessing. Whether customers are using smart phones, desktops, laptops, or tablets, the site needs to act the same regardless. Responsive websites are capable of adjusting both content and layouts to properly fit the device’s screen size.
Improve Website Speed
We live in a point and click world where speed is king. If your site’s page loading speed is abysmal, customers will grow frustrated.
Have High-Quality Content
In a virtual world, visuals are key. They are unable to touch, feel, and smell products online, so make the visuals alluring.
Display Customer Reviews
Customers rely on reviews. They want to feel confident they are buying a good product. Seeing other customer’s feedback can help them click purchase. If gives an authenticity to your website.
Make it simple. Just a couple of clicks to finish the transaction. Customers do not have time for a ten-minute check out.
Make sure customers can navigate the entire site quickly and easily.
Offer Payment Options
It is important in today’s day and age to offer multiple forms of payment. Credit cards and debit cards are standard but with PayPal and Apple pay along with an assortment of other methods, it is important customers have options.
This helps customers quickly and easily if they have a common question.
Whether you are looking to update your current ecommerce site or design one from scratch, MacRAE’S can help. We offer ecommerce website design services, featuring sleek designs with interactive components. With easy navigation and simple check-out functions, it will help improve your bottom line.