Creating an Ecommerce Website that Puts the Customer First

Designing Company Ecommerce Website Website Design Services

September 1, 2022 Web Design & Development

Ecommerce has been a burgeoning frontier for the last twenty years or so. What was once scoffed at by big business has now become mission critical for success and so has having a website designing company. If your business does not have an ecommerce site, then you are simply flushing money down the toilet. Think of it in these terms: retail sales, worldwide, will amass a staggering 6.54 trillion US dollars over the next two years. What business is going to say no to a piece of that pie?

How To Design a Customer Friendly Ecommerce Site

On the face of it, this might seem like a daunting task, but there are keys in designing a website that is customer-centric. Customers want to find items quickly and easily. Frustration turns into disappointment and disappointed customers are not likely to return. An ecommerce website design company can help with those issues.

The eight tips we suggest to create a customer friendly ecommerce site are below:

  • Make the Website Responsive
  • Improve Website Speed
  • Have High-Quality Content
  • Display Customer Reviews
  • Simplify Checkout
  • Easy Navigation
  • Offer Payment Options
  • FAQ Section

Make the Website Responsive

This means making it accessible across any device accessing. Whether customers are using smart phones, desktops, laptops, or tablets, the site needs to act the same regardless. Responsive websites are capable of adjusting both content and layouts to properly fit the device’s screen size.

Improve Website Speed

We live in a point and click world where speed is king. If your site’s page loading speed is abysmal, customers will grow frustrated.

Have High-Quality Content

In a virtual world, visuals are key. They are unable to touch, feel, and smell products online, so make the visuals alluring.

Display Customer Reviews

Customers rely on reviews. They want to feel confident they are buying a good product. Seeing other customer’s feedback can help them click purchase. If gives an authenticity to your website.

Simplify Checkout

Make it simple. Just a couple of clicks to finish the transaction. Customers do not have time for a ten-minute check out.

Easy Navigation

Make sure customers can navigate the entire site quickly and easily.

Offer Payment Options

It is important in today’s day and age to offer multiple forms of payment. Credit cards and debit cards are standard but with PayPal and Apple pay along with an assortment of other methods, it is important customers have options.

FAQ Section

This helps customers quickly and easily if they have a common question.

Whether you are looking to update your current ecommerce site or design one from scratch, MacRAE’S can help. We offer ecommerce website design services, featuring sleek designs with interactive components. With easy navigation and simple check-out functions, it will help improve your bottom line.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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