Content Marketing Service: The Best Practices in 2017

February 20, 2017 Content Marketing

Every year, marketing practices change, and 2017 is no different. Instead of worrying about making the appropriate changes to your website, you can hire a reputable company that provides proven strategies. As part of the right content marketing service, the expert will perform an analysis of your current site, followed by making recommendations for improving visibility, increasing traffic, and generating more viable leads.

The best content marketing agencies stay on top of changes on your behalf, saving you both time and money. Following are five of the practices deemed most important this year.

  1. Mobile Optimization – Now that more than 51 percent of all web browsing is via a mobile device, it is critical to optimize your website for mobile users. Google launched its mobile-first index late last year, which means that now is the time to prioritize your site and its content for mobile use.
  2. International Link Building – Another one of the best practices for 2017 used by reputable content marketing service providers involves international link building. For years, links were the driving force behind rankings, and this year, they have become even more important. However, for link building to work, your website content must be competitive and relevant.
  3. Voice Search Optimization – Thanks to advances in mobile device technology, more people now use voice search as opposed to text. The increase in voice searches is now so significant that SEO experts say you must optimize your online content accordingly to stay competitive online.
  4. Shorter URLs – Instead of long, drawn-out URLs, the best content marketing agencies suggest using shorter ones that are descriptive and keyword relevant. In fact, shorter URLs are one of the most essential of all 2017 practices. While there are no limits as to the number of words that you can use, optimally, you want the primary keyword at the front of the URL while keeping the total length to no more than five words.
  5. Local Optimization – More than ever, local optimization is imperative to online success. When using a professional content marketing service, the expert will emphasize that with increasing mobile searches, this type of optimization is essential for getting your site noticed online.
The Best SEO Services

When it comes to innovative SEO strategies and best strategies, MacRAE’S Marketing is an industry leader. To change the direction of your website, we can help. Call or visit us online to learn about our company and the services that we provide. We would love the opportunity to serve you as a valued customer.