Wilson’s Chemical -Logo

Established in 2009, Wilson Chemical Innovation Inc. has been manufacturing and supplying companies with reliable industrial cleaning products to help establishments stay safe and clean. They are a respected industry leader and trusted partner providing contract manufacturing for cleaning products to companies in the south-western Ontario region including private labelling and white label options.


The Challenge

Wilson Chemical started working with MacRAE’S in March 2021 to launch a new website with latest UX/UI. They were also looking for SEO services to expand their business organically and help increase online revenue.

The Solutions Provided by MacRAE’S

  • We launched a new mobile responsive website with trending UX/UI
  • We recreated content on the website to improve online authority and trustworthiness
  • We performed on-page activities like keyword research, meta tags, internal linking, and blogging to build SEO compliance
  • Our team worked on the technical aspects such as speed of the website and heading tags
  • We created backlinks to trustworthy websites to improve domain authority
  • We optimized their local and Google My Business listings to improve their presence locally as well as on map
  • We continue to analyze the website and change the SEO strategy based on audience behaviour and trends

Keywords Ranking Improvement:

Wilson Ranking Graph

Clutch Review:

Clutch Review

Shaun Wilson

We started working with MacRAE'S to launch our new website. Soon after, we also partnered with MacRAE'S to improve our online exposure through SEO. Overall we are extremely happy with the results. We have seen an overall improvement in online traffic to our site and the team at MacRAE'S are great to work with.

Shaun Wilson Owner/Manager at Wilson Chemical Innovations Inc.

Contact us to explore how we can help your business grow.