TCH, a renowned global distributor, specializes in ATA case hardware, industrial and rack hardware, electronic components, laminates, and packaging solutions. With over four decades of industry experience, TCH prides itself on delivering tailored solutions to its diverse clientele. Recognizing the significance of swift turnaround times, TCH is committed to prioritizing speed and efficiency, ensuring that projects are completed in time.
TCH partnered with MacRAE’S to enhance online visibility and attract targeted traffic through SEO optimization. By focusing on industry-specific generic queries like “Casters, Caster Wheels, Hinges, drawer slides” etc., and implementing best practices, the collaboration aimed to elevate TCH’s digital footprint, driving brand exposure and attracting qualified leads. The goal was to position TCH as a leader in their sector.
Initially, we conducted website and competitor analyses. Subsequently, we implemented UX/UI enhancements and strategically positioned calls-to-action (CTAs) to bolster traffic conversion. Our process included thorough keyword research at both category and product levels, informing the crafting of targeted content for category pages. To increase SEO visibility, we executed various on-page activities such as meta tags optimization, internal linking, structured schema implementation, strategic heading placement, and regular blogging.
Moreover, we addressed technical issues, including canonicalization, hreflang tags, robots.txt optimization, and XML Sitemap optimization, ensuring optimal indexing by search engine bots. Furthermore, a comprehensive backlink audit was conducted to assess existing backlink quality. Leveraging this analysis, we created backlinks from reputable sources to improve domain authority.
Continual monitoring and analysis of website performance enable us to adapt our SEO strategy in response to evolving audience behavior and industry trends.
Furthermore, we identified that TCH maintained two separate websites for the USA and Canada, each with nearly identical content. Following analysis, we optimized both sites to serve as alternate versions for one another, tailored to their respective countries.
Keywords Ranking Improvement:
Google Keyword Ranking Improvement:
Ever since our team has started working with MacRAE’S, we have seen lasting results. The team's expertise in SEO resulted in us exceeding our traffic goals, developing a reliable digital footprint, and increased brand exposure for both our Canadian and USA customers. At MacRAE’S, SEO isn't just a task; it's a commitment to excellence.
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