Pet All - MacRAE’S Digital Marketing Solutions

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Pet All Manufacturing Inc. is a blow molding machine manufacturer. The headquarters for the company is in Canada and they have over 35 years of industry experience. They manufacture and supply state of the art blow molding equipment that serves a wide variety of industries. Pet all offers a full range of high-quality blow molding equipment including tooling, leak testing and related ancillaries to North America and European markets.

The Challenge

Pet All Manufacturing Inc. with MacRAE’S in November 2016. They wanted to increase sales and leads through their website. In the past the client struggled to align their business goals with their digital marketing.

The Solutions Provided by MacRAE’S

Pet All Mfg. had multiple websites with almost identical content, we analyzed all of the websites and updated the content to make it unique and optimized it for better results
We created new product pages on the website
We made many UX/UI changes to the website and resolved the URL structure issues
We performed multiple on-page activities to build SEO authority
We worked on the technical aspects such as speed of the website and heading tags
We optimized their local and Google My Business listings to improve their presence locally as well as on map

Keywords Ranking Improvement:

633 %

Conversions
Improvement

241 %

Organic Traffic
Improvement

32 %

New Users
Improvement

25 %

Total Traffic
Improvement

489 %

Goal Conversion
Rate Improvement

67 %

Avg. Session
Duration Improvement

30 %

Pageviews
Improvement

MacRAE’S gave us the answers to our digital marketing challenges we were looking for. The team worked with us to fully revamp the content on our website to make it more accessible to our potential clients. The team at MacRAE’S has truly become an extension of our business. They understand what we do and help us make our website work for us.

Ottmar Brandau Director of Marketing & Advertising, Pet All Manufacturing