The Challenge
Air Doctors started working with MacRAE’S in November 2016 to expand their business organically and increase online revenue. They were also looking to increase their presence locally. In 2022 MacRAE’S launched a new website to help Air Doctors stay on the cutting edge and help give them a competitive advantage.
The Solutions Provided by MacRAE’S
We started by analyzing the business and its competitors to better understand the market overview and to create an effective SEO strategy that can help to gain the best results for the client.
- MacRAE’S made multiple changes to the website to improve the UX/UI
- We identified several technical and on page issues on the website and provided resolution
- We finalized the relevant keywords and implemented meta tags accordingly on the website
- We optimized the content on the website to improve online authority and trustworthiness
- We performed on-page activities, internal linking, alt tags optimization and blogging to build SEO compliance
- We created backlinks on trustworthy websites to improve domain authority
- We optimized their local and Google My Business listings to improve the presence locally as well as over map
