Beat Out the Competition with a Dental Digital Marketing Strategy

Dental Websites Dentists SEO

November 17, 2020 Digital Marketing

If you own a dental practice, the internet is your best asset when it comes to promoting your business and acquiring new patients. More than 90% of all dental patients are actively searching for services and information online. That means you have a wealth of potential clients looking for your dental clinic. The caveat is you need to be found online in order for these patients to connect with your dental practice. Implementing smart SEO for dental office marketing is essential to show up on the top search results.

Studies conducted by dental SEO experts report that over 90% of people searching for dental services online choose their dentist from the first page of search results. Most people don't even look past that coveted first page of results. That is why specialized digital marketing for dentists is crucial for the growth of your practice and clientele.

Tips for Your Dental Digital Marketing Strategy

The most common sense tip to beating your competition with a successful marketing strategy is to get in touch with your patient's needs. Take time to brainstorm how your patients think and feel about your dental services. Realize you are speaking to their 'pain points' and discover ways to alleviate potential anxiety your patients might feel about dentistry.

For example, many people admit they delay making dental appointments because they are fearful of painful procedures. With this information in hand, you can address this in your digital marketing for dentists' campaign by mentioning your practice offers sedation or other superior pain management techniques. Other people put off dental treatment because they are concerned about the cost. Knowing this, you can offer discounts up-front, or even mention you provide an easy payment plan. Addressing people's pain points at the start of your marketing strategy puts your patient's fears to rest and encourages them to choose your dental office over your competitors.

Another smart tip that sets your SEO for dental websites apart from the rest is conducting proper keyword research. The primary objective of search engine optimization (SEO) is to target keywords to your ideal client base so a connection is made when you are ranked on the first page of search results on Google, Bing, or Yahoo. Researching the right keywords is pivotal for overall success when it comes to digital marketing for dentists. To illustrate, if one of your potential patient's Google's "pain-free root canal near me" if that is your niche, then a well-executed keyword strategy will get your dental practice showing up on Google's first page of results for this keyword phrase.

There is more to SEO for dental offices than just loading your website with keywords. Your dental website must be created with meticulous care so that all criteria are met in order to optimize your site and get your dental practice the attention it deserves.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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