...

A Year in Review: How 2020 Changed SEO Practices

seo companies SEO Practices SEO services

January 5, 2021 SEO

The landscape of user behavior on the internet has changed drastically over the years. However, one factor remains constant; search engine optimization (SEO) is still the leading practice when it comes to driving traffic to websites. A recent study revealed that SEO is attributed to boosting traffic to about half of all websites online. The proof is clear that search engine optimization services are crucial to getting websites ranked on search engines such as Google or Yahoo.

In the old days, successful SEO practices relied on using keywords in titles, headers, and throughout the body of webpage content. These tactics were effective for getting ranked on Google back in the early days, but ever-increasing competition online and constant changes in Google algorithms demand more innovative SEO strategies. As the leading search engine optimization company in North America, we've taken a hard look at how SEO practices have changed in 2020. Here are some suggestions on how your SEO game can improve and render better results for the years ahead.

Top Tips to Improve Your SEO Game

Although much has changed in the game of winning the coveted first page of a Google search, there is no reason to lose hope in your efforts to gain a high rank on search engines. Check out these tips for upping your SEO game.

Keywords Still Matter: It's a fact that effective SEO is impossible without identifying the right keywords for your website. There are a variety of ways to pinpoint the right keywords for your niche. The easiest way is to put yourself in your web visitor's shoes while conducting a Google search for your own services and studying the results. For example, if you are selling paisley shoelaces, begin Googling variables on your keyword (ie, paisley shoelaces) and see what comes up in the search results. You may notice that Google caters to searches in the form of a question. This was a big change in Google's operation you should take advantage of, especially if your business relies heavily on local sales. According to observations by search engine optimization in Mississauga, implementing keywords in the form of a question and/or according to geography can be highly effective. For instance, do a search engine query with your keywords including questioning terms such as who, why, what, and where. Your results can give you clues as to how you can leverage your keywords for maximum effect.

Keyword Placement: Once you have researched the best keywords for your niche, you will need to include these keywords in specific areas on your web pages. This is also called 'on-page SEO'. Be sure to insert keywords in your titles, subtitles, header tags, alt tags and sprinkle them throughout the body of your web page. You should also consider adding hyperlinks to other pages on your website because this helps Google understand the content on your page. It's also important to strike the right balance when including keywords in your content. Too many instances of a keyword could be harmful. Overusing keywords is sometimes called 'keyword-stuffing' and is considered bad SEO practice and may results in penalties from Google.

Pay Attention to Current Algorithms: Keeping abreast of the newest algorithms is a crucial function of a search engine optimization company. Why? Because changes in Google algorithms can mean epic shifts in how your website ranks in searches. For instance, in 2019 Google introduced Bidirectional Encoder Representations from Transformers or BERT for short. This new algorithm focuses more on the relationships between keywords rather than giving sole focus on the keyword itself. BERT is a complex algorithm that focuses on natural dialogue which enriches the user experience and online searches. Staying informed about changes in algorithms can give you advantages when you are creating keyword-focused content for your website.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
See all Google Reviews

Contact us to explore how we can help your business grow.